Profit from PR
We launch your first campaign, build your growth engine, and empower you to turn attention into lasting growth.
Clients in
Make money faster through
the power of PR.
Profit from PR is a 4-month program that helps your business get the right attention and grow revenue faster.
We launch your outreach, build a custom PR growth engine, and empower your team with the tools and training to take over from us.
HOW PROFIT FROM PR WORKS
We launch your PR, then empower you to turn attention into revenue.
We handle your initial publicity — just like a PR firm: Our team designs your PR strategy, refines your messaging, and launches an initial campaign to attract attention from journalists, podcasters, and influencers.
We build your customized PR growth engine: We create an internal system that has everything needed to do PR, including plug-and-play PR campaigns, proven email cadences, and hand-picked media lists.
We teach you to do PR and make money from it: Our robust training program includes private sessions with our team and access to our exclusive library of PR tutorials.
We can provide ongoing PR support: Our retainer packages include email access to our team, monthly strategy sessions, media monitoring reports, and new PR campaign creation.
From our founder, Tracy Samantha Schmidt
Publicity is the fastest, most affordable way to accelerate sales.
I’m a former TIME Magazine journalist and marketing professor who taught at the University of Chicago for a decade.
If you want to grow your brand, the best thing you can do is get attention from journalists, podcasters, and influencers.
Publicity gets you in front of the right audiences and establishes immediate credibility so you can sell faster.
Ads can’t do that. But PR can — and we’ll empower you to do it like the pros.
Erica Bethe Levin, Founder and CEO, Globowl and Semi-Finalist on “Food Stars”
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”
Here’s how we help you
make more money faster:
Attract high-value clients
Strategic PR gets you in front of the right audiences who are difficult (and expensive) to reach through social media or ads.
Build unshakable credibility
Media placements, podcast features, and word-of-mouth recommendations provide external signals that create trust.
Shorten the sales process
With heightened visibility, your brand attracts buyers who are already interested in you — saving you time on prospecting.
Increase revenue potential
By getting more qualified buyers into your pipeline, your brand can make more money faster.
Attract lucrative opportunities
Publicity attracts major opportunities for your brand, including partnerships and investments, which allows you to scale faster.
Command higher prices
As your brand’s credibility and demand grow, so does your ability to charge more.
We can also solve
a major sales problem.
Most sales and marketing issues stem from unclear communication. Your sales team struggles to explain your offerings, and marketing lacks a consistent communications framework — leading to wordy, jargony, and disjointed messaging.
Here’s how we solve this in Profit from PR:
Define your value in simple, clear terms: We cut through the fluff and help you communicate what your business does — and why it matters — in a way that’s easy for anyone to understand, from your team to your customers.
Take on the toughest critics: The messaging we create for you is built on solid facts. This creates credibility to win over even the most skeptical audiences, like journalists and discerning buyers.
Provide ready-to-use sales copy: Your new messaging can also be lifted directly for your website, sales proposals, and marketing materials — saving time and ensuring consistency.
Equip your team with clear talking points: We provide simple, memorable phrases that your team can confidently use in meetings and presentations, ensuring everyone communicates your brand’s value clearly and effectively.
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Not only did Tracy help me crystalize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.”
Let’s talk results.
Here are some of our clients’ biggest accomplishments:
Published a New York Times best-selling book, leveraging media attention to skyrocket their credibility.
Spoke on the main stage at SXSW, positioning themselves as a thought leader in front of thousands.
Booked interviews on NBC, ABC, CBS, and FOX, gaining national exposure and driving trust with new audiences.
Featured in top-tier outlets like Harvard Business Review, Fast Company, and Crain’s.
Rachel Zorel, Founder and Creative Director, 7-Layer Studios
”As an agency owner, I hired Tracy for guidance and support to market our agency. Her insight, experience, and accessibility made the process incredibly valuable, which we are still benefiting from nearly a year later.”
Sonny Garg, The Institute for Nonviolence Chicago
"Our work together on our non-profit’s messaging has proven to resonate deeply with both our internal team and external audiences, including funders."
FAQs
What if I don’t have time for PR?
No problem. An assistant or junior employee can run your PR engine with supervision from a senior team member. Otherwise, we can connect you to one of our partner Virtual Assistant agencies that have been trained by us.
How much time will PR take each week?
It depends on whether you have a PR campaign underway. When you’re actively pitching, expect it to take about five hours of time using our pre-made campaigns.
Otherwise, you just need someone to monitor your inbox and be ready to responsd using our email templates.
Can you guarantee media coverage or speaking gigs?
Nobody can guarantee this in PR. What makes media coverage and most speaking gigs so valuable is that they cannot be bought — instead, they must be earned. That being said, our clients have landed in top media outlets and speak at leading conferences worldwide.
Will you give me media lists to use?
Yes. We will create fresh, hand-picked contact lists for the media, podcasts, and influencers. The email addresses you will receive are verified by third parties and come from the same private databases that leading PR firms use.
Christi Powell, Mindset and Visualization Strategist
“Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients—and we’re not even done yet. I can’t wait to see what happens when everything is complete. Tracy is an investment that is worth every penny.”
Ready to turn attention
into more revenue?
Alex Ruggieri, Commercial Real Estate Broker and Counselor of Real Estate
“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start. She helped me form the right message to clearly define my value proposition. She also put together all the right people to help me through the process of launching my new brand — and I couldn't be happier with the results!”