THE MODERN APPROACH TO PR
I build your PR engine. You attract the right attention whenver you need it.
I'm Tracy Samantha Schmidt, a former TIME Magazine journalist and media executive. In just 6 weeks, I build you a customized PR system so you can land press, stages, and buzz without a PR agency.
MY CLIENTS HAVE LANDED COVERAGE IN
Three ways I can help
All programs have a flat fee, concrete deliverables, and take 6 weeks. Pick the one that fits where you are right now.
For speakers, I create everything you need to market yourself better — including developing your new signature talk, personal positioning, professional speaker kit, and more.
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Empowered PR
I provide everything you need to get press & online buzz — including a holistic strategy, positioning, email lists, custom pitches, talking points, and more.
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Visibility Accelerator
For established experts, I create everything you need to attract press, build your online audience, and attract better speaking gigs.
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Get the pitches that landed major media coverage.
FREE DOWNLOAD
Think you need a PR agency to get press? You don't.
In Pitch, Please, I break down two real pitches that landed major media coverage — a feature in Fast Company and three hours of live TV coverage on WGN Morning News — without a single existing journalist relationship.
Inside you'll get:
The full emails, exactly as they were sent
The subject line strategy behind each one
My line-by-line breakdown of what made them work
A pitch cheat sheet you can use before you hit send
The coverage proof so you can see the results for yourself
What clients say about working with us
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Not only did Tracy help me crystallize my ideas and make them applicable to all audiences, which helped my SXSW talk go viral, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.”
Lauren Wambold Patel, CEO, Keenan Reid Strategies
“Tracy helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects. With Tracy’s help, we were able to get an interview published in Fast Company – a huge win for our credibility.”
Dr. Justin Gregg, Scientist and Best-Selling Author
“Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength. It’s the kind of insight that only a seasoned veteran of the PR industry can provide. I highly recommend Tracy if you need someone who can quickly assess your PR needs, and provide you with an in-depth game plan to inject new life into your career.”
Christi Powell, Mindset and Visualization Strategist
“Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients—and we’re not even done yet. I can’t wait to see what happens when everything is complete. Tracy is an investment that is worth every penny.”
Seth Kravitz, Co-founder of Technori
“Because of Tracy, we were first covered by CBS and then inundated with press coverage. Tracy's PR strategy was a game-changer for our organization and one of the reasons why we grew so fast. I'm incredibly grateful for her support and friendship."
Alex Ruggieri, Commercial Real Estate Broker and Counselor of Real Estate
“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start. She helped me form the right message to clearly define my value proposition. She also put together all the right people to help me through the process of launching my new brand — and I couldn't be happier with the results!”
Sonny Garg, The Institute for Nonviolence Chicago
"Tracy masterfully helped us to realize that the right messaging is not about sound bites or catchy brochures. It is about thoughtfully revisiting and debating why we do the work we do, what our aspirations are, and how we know we're both different and making a difference.
It is through this carefully orchestrated process of organizational inquiry that the messaging reveals itself, and it has proven to resonate deeply with both our internal team and external audiences, including funders."
Erica Bethe Levin, Founder and CEO, Globowl
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”
Dr. Pooja A. Patel, Founder of Aging Together
“Tracy's methodological process helped me define my industry, service offerings, target clients, and long-term vision to create a comprehensive messaging system I could use to better position myself and my company.”