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From industry awards to top-tier media coverage, see how we’ve helped clients elevate their personal brands and stand out in their fields.
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Building a breakout moment: How Ian Beacraft became a sought-after AI expert
Ian Beacraft, a futurist and creative technologist, sought to amplify his presence ahead of his featured keynote on generative AI and the metaverse at SXSW in March 2023. With the rapid rise of AI dominating headlines, it was critical to ensure his insights stood out in a crowded and noisy space.
We worked with Ian to refine and strengthen his big idea, “The Age of Creative Generalists,” positioning it within the broader conversation about the fears and opportunities surrounding generative AI and the future of work. Additionally, we developed a targeted PR and thought leadership strategy to maximize his impact at SXSW.
The results were immediate. Ian’s keynote was a major success, delivered to a standing-room-only audience and generating over 75 global media mentions that weekend alone. The video of his talk has since been viewed more than 100,000 times, cementing his reputation as a leading voice in AI and the future of creativity.
Just one month later, he was invited to appear on stage with one of the most respected technology journalists in the United States. His media momentum continued to grow, earning him over 500 press mentions in 2023, with quotes featured in outlets like Slate, The Washington Post, and Bloomberg. The heightened visibility led to high-profile partnerships, including with Boston Consulting Group, Universal Studios, and an expanding roster of paid keynote engagements for industry giants like Google and Microsoft.
In 2024, Ian returned to SXSW as a main stage speaker, further solidifying his position as a global thought leader at the intersection of AI, creativity, and technology.
Messaging • Speech Development • Media Relations
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Without a doubt, my work with Tracy on my messaging was key to my successes in 2023. Not only did she help me crystalize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business. If you are ready to get more attention for your ideas, Tracy has my highest recommendation.”
Gaining industry recognition: How Rachel Zorel became a top woman to watch in design
Rachel Zorel, a creative director, wanted to raise awareness for herself and her agency, 7 Layer Studio, a team of female designers based in suburban New Jersey. The challenge? While their work was on par with top Manhattan agencies, they weren’t on journalists’ radars the way New York City firms were. To bridge this gap, we helped Rachel refine her messaging and develop a PR strategy that positioned her team for greater visibility.
We started by crafting a new sales page optimized for SEO to attract client leads. Then, we worked closely with Rachel and her team to develop timely, compelling pitches designed to catch journalists' attention. We also created a series of strategic outreach emails to help them connect with key media outlets.
The results were immediate—7 Layer Studio secured a feature in GDUSA Magazine, one of the top trade publications for graphic designers. Soon after, Rachel was named a “GDUSA Magazine 2023 Person to Watch,” solidifying her reputation as a leader in the design industry.
SEO OPTIMIZATION • DIY PUBLIC RELATIONS
Rachel Zorel, Founder and Creative Director, 7 Layer Studio
”As an agency owner, I hired Tracy for guidance and support to market our agency. In our time working together, we discussed everything from brand positioning to marketing opportunities through the lens of PR, social media, and thought leadership. Her insight, experience, and accessibility made the process incredibly valuable, which we are still benefiting from nearly a year later.”
Elevating a legacy: How Alex Ruggieri’s new brand led to international recognition
Alex Ruggieri, a globally recognized expert in commercial real estate and a distinguished member of the elite Counselors of Real Estate, came to us to launch a new brand for his advisor business.
With decades of expertise in all aspects of commercial real estate, he needed a brand identity that conveyed his depth of knowledge and his ability to navigate complex transactions. We worked with Alex to refine his messaging, ensuring it captured the breadth of his expertise while resonating with his audience. From there, we developed a sophisticated brand identity, conducted a photo shoot, and developed a new website showcasing his industry leadership.
The impact was immediate. Within a month of launching his new website, Alex was named an international brand ambassador for a leading commercial real estate group—further solidifying his reputation as a global authority. His refreshed brand not only enhanced his visibility but also created new opportunities for collaboration and advisory roles. By aligning his brand with his decades of insight and experience, we helped Alex step into an even greater leadership position within the commercial real estate world.
MESSAGING • PHOTOGRAPHY • BRANDING • WEBSITE DEVELOPMENT
Alex Ruggieri, Commercial Real Estate Broker and Counselor of Real Estate
“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start. She helped me form the right message to clearly define my value proposition. She also put together all the right people to help me through the process of launching my new brand — and I couldn't be happier with the results!”
A catalyst for clarity: How repositioning transformed Christi Powell’s business
Christi Powell had a powerful skill set—helping elite athletes and high performers break through mental barriers using visualization and mindset training—but explaining what she did in a way that resonated with potential clients was a challenge.
As a successful advertising creative director, she didn’t fit the mold of a traditional coach, which often led to confusion about her work. We helped Christi reposition herself as a visualization strategist, a title that immediately clicked with her audience. This clarity not only made her expertise more accessible but also sparked the development of a new, data-driven methodology that further strengthened her practice.
The impact was immediate. With a clear and compelling message, Christi quickly attracted more elite athletes and expanded her work to include more training programs for emerging talent. Her refined positioning became the catalyst for accelerated growth, allowing her to scale her business and deepen her impact in the world of high-performance coaching.
POSITIONING • MESSAGING
Christi Powell, Mindset and Visualization Strategist
“Closing clients requires a messaging framework you truly feel confident about. Working with Tracy really helped me navigate what’s important by mapping out my methodology and fully leaning into what makes me different than others out there. Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients—and we’re not even done yet. I can’t wait to see what happens when everything is complete. Tracy is an investment that is worth every penny.”
Launching a bestseller: How we helped Mark Briggs create the foundation for his coaching business
Although Mark Briggs had published two books before, The Butterfly Impact was his most personal yet. In it, he shares how his life was upended twice in a decade and the surprising ripple effect that followed when he made small, intentional changes to how he worked.
To ensure the book resonated with the right audience, we helped Mark refine his messaging and worked closely with his publisher’s team to craft compelling sales copy.
Beyond the book launch, we built and optimized his website, making it a hub for book sales and sample chapter downloads. We also refreshed his LinkedIn profile and developed a personal branding strategy to maximize his visibility.
The book became an instant Amazon bestseller in multiple categories upon release and the momentum didn’t stop there. Mark used the positioning and platform we created to successfully launch his executive coaching business, turning his insights into a thriving new chapter of his career.
BRANDING • MESSAGING • WEBSITE DEVELOPMENT