Exceptional PR, done for you.
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Our approach
Our agency can get you attention where it matters most in 2025.
Today’s media ecosystem is complicated, to say the least. Popular podcasts dwarf legacy outlets like The Today Show — but getting media coverage still provides immense credibility.
Influencers, bloggers, and newsletter publishers can generate a groundswell of interest in your brand. Conferences, growing in popularity as people seek in-person connections, are the ideal platform to introduce bold ideas and new offerings.
We specialize in the dynamic intersection of news media, social media, and emerging platforms. By drawing on our extensive experience working inside top newsrooms and social networks, we will help get you in front of the right people at the right time so you can grow faster.
Our services
PR Strategy
We design the PR plan that attracts the right people and organically gets them into your marketing funnel. Our tactics are based on your industry, emerging trends, audience behaviors, and the media white space.
Messaging Development
Struggling to explain what your brand does and why it’s different? Tired of trying to get everyone internally on message? We can create a facts-based communications framework that is clear, memorable, and drives action.
Media & Podcast Relations
As former journalists, we create stories and campaigns that get noticed. Depending on your goals, we focus on top-tier media outlets, trade publications, local news, podcasts, and blogs of every size.
Website Design & Development
Our award-winning web development partners can create customized websites for your business or special event. Working alongside our strategists and copywriters, they will ensure you have a strong foundation for PR.
Branding & Graphic Design
Our creative directors can create a fresh, cohesive look for your brand, wherever it appears. We can design a new logo, brand identity, style guide, stationery, printed materials, reports, packaging, and more.
Thought Leadership
Our team of professional ghostwriters can develop articles, op-eds, and even books for your brand leaders. We can also handle the placement of your articles and op-eds in media outlets, trade journals, and prominent blogs.
Speechwriting & Speech Booking
We can work with your executive team to develop speeches and coach them to deliver them like the experts they are. Our services include speechwriting, deck building, presentation coaching, and speech booking.
Digital PR & Original Research
Our team can create original research using publicly available data sets and conducting surveys. We then turn this into news-making reports and handle media relations, gaining high-authority backlinks for your brand’s website.
Influencer Activation
We understand how to get influencers to cover your brand without paying for it. Through tactics like UGC campaigns and cause-centered events, we can get influencers to authentically direct their followers’ attention to you.
Photography & Video Production
Our award-winning creative partners can produce portraits, lifestyle photoshoots, product photography, event photography, videos for social media, commercials, and short documentaries.
Let’s talk results.
Here are some of our clients’ biggest accomplishments:
Featured in major media outlets like Newsweek, the Washington Post, Bloomberg, Fast Company, Business Insider, Slate, Axios and AARP.
Appeared live on NBC, ABC, CBS, and FOX, gaining national exposure and driving trust with new audiences.
Booked interviews on top podcasts in their industries, reaching their target audiences without paying a dime.
Published articles in top-tier outlets like Harvard Business Review, Fast Company, and Crain’s.
Spoke on the main stage at SXSW, positioning themselves as a thought leader in front of thousands.
Hired as a keynote speaker by leading brands, including Google, Meta, Amazon, and Microsoft.
What clients say about our work
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Not only did Tracy help me crystalize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.”
Rachel Zorel, Founder and Creative Director, 7-Layer Studios
”As an agency owner, I hired Tracy for guidance and support to market our agency. Her insight, experience, and accessibility made the process incredibly valuable, which we are still benefiting from nearly a year later.”
Neil Redding, Founder and CEO of Redding Futures
“Tracy has been an amazing partner in both concept and articulation for multiple keynote speeches I've proposed and delivered. We have great fun while expansively exploring ways to translate my often wildly philosophical visions into practical value for audiences, which is hugely valuable. And it's not just for speeches, but also for all the ways I show up in writing and in public. Highly recommend.”
Christi Powell, Mindset and Visualization Strategist
“Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients—and we’re not even done yet. I can’t wait to see what happens when everything is complete. Tracy is an investment that is worth every penny.”
Seth Kravitz, Co-founder of Technori
“Because of Tracy, we were first covered by CBS and then inundated with press coverage. Tracy's PR strategy was a game-changer for our organization and one of the reasons why we grew so fast. I'm incredibly grateful for her support and friendship."
Alex Ruggieri, Commercial Real Estate Broker and Counselor of Real Estate
“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start. She helped me form the right message to clearly define my value proposition. She also put together all the right people to help me through the process of launching my new brand — and I couldn't be happier with the results!”
Sonny Garg, The Institute for Nonviolence Chicago
"Tracy masterfully helped us to realize that the right messaging is not about sound bites or catchy brochures. It is about thoughtfully revisiting and debating why we do the work we do, what our aspirations are, and how we know we're both different and making a difference.
It is through this carefully orchestrated process of organizational inquiry that the messaging reveals itself, and it has proven to resonate deeply with both our internal team and external audiences, including funders."
Erica Bethe Levin, Founder and CEO, Globowl
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”
Dr. Pooja A. Patel, Founder of Aging Together
“Tracy's methodological process helped me define my industry, service offerings, target clients, and long-term vision to create a comprehensive messaging system I could use to better position myself and my company.”
Ready to learn more? Book an intro call.
We offer complimentary 25-minute calls to discuss your PR goals and how we can best support you.