Intro to DIY PR
A free event from The PR Accelerator
Fact: You can get free publicity.
And you don’t need a publicist to do it.
Join Tracy Samantha Schmidt, the founder of The PR Accelerator, to learn how DIY PR works and how to start getting better attention without hiring a PR agency.
We’ll cover:
Why the rules of PR have changed (and you don’t need a publicist)
The types of attention you can get for free in 2025
What journalists, podcasters, and content creators are looking for
How your existing team can start doing PR right now
And more
The event will be held online on Friday, March 14 from 12:30 to 1:15 pm ET. It is ideal for founders, marketers, fractional executives, and consultants.
You’ll learn some of the same tactics our clients used to get media coverage in top-tier outlets like HBR, Newsweek, Fast Company, and NBC.
If you’re tired of fighting for attention on crowded social networks and want to build lasting credibility through the sources your buyers trust, this event is for you.
Clients in
Register now
The free event will take place on Friday, March 14 from 12:30 to 1:15 pm ET
What clients say about our work
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Not only did Tracy help me crystalize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.”
Rachel Zorel, Founder and Creative Director, 7-Layer Studios
”As an agency owner, I hired Tracy for guidance and support to market our agency. Her insight, experience, and accessibility made the process incredibly valuable, which we are still benefiting from nearly a year later.”
Neil Redding, Founder and CEO of Redding Futures
“Tracy has been an amazing partner in both concept and articulation for multiple keynote speeches I've proposed and delivered. We have great fun while expansively exploring ways to translate my often wildly philosophical visions into practical value for audiences, which is hugely valuable. And it's not just for speeches, but also for all the ways I show up in writing and in public. Highly recommend.”
Christi Powell, Mindset and Visualization Strategist
“Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients—and we’re not even done yet. I can’t wait to see what happens when everything is complete. Tracy is an investment that is worth every penny.”
Seth Kravitz, Co-founder of Technori
“Because of Tracy, we were first covered by CBS and then inundated with press coverage. Tracy's PR strategy was a game-changer for our organization and one of the reasons why we grew so fast. I'm incredibly grateful for her support and friendship."
Alex Ruggieri, Commercial Real Estate Broker and Counselor of Real Estate
“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start. She helped me form the right message to clearly define my value proposition. She also put together all the right people to help me through the process of launching my new brand — and I couldn't be happier with the results!”
Sonny Garg, The Institute for Nonviolence Chicago
"Tracy masterfully helped us to realize that the right messaging is not about sound bites or catchy brochures. It is about thoughtfully revisiting and debating why we do the work we do, what our aspirations are, and how we know we're both different and making a difference.
It is through this carefully orchestrated process of organizational inquiry that the messaging reveals itself, and it has proven to resonate deeply with both our internal team and external audiences, including funders."
Erica Bethe Levin, Founder and CEO, Globowl
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”
Dr. Pooja A. Patel, Founder of Aging Together
“Tracy's methodological process helped me define my industry, service offerings, target clients, and long-term vision to create a comprehensive messaging system I could use to better position myself and my company.”